3 Trends Driving the Evolution of Innovation

3 Trends Driving the Evolution of Innovation

Innovation: it’s a word ranked in the top 10 of the most overused marketing terms in the past few years. You see it everywhere you go. It’s used to describe everything from new cars and smartphones to sports equipment and food.

While there are countless books written on this topic, it should be noted that a lot of these book were written years before the term became common place in our vocabulary. Today, one thing is for certain…innovation itself is evolving, and going through its own changes.

The root cause of this change relates to a renewed focus on the “why”…the purpose, cause or belief that is the driving motivation for action. Simon Sinek’s Start with Why is well known on the topic of why, and I think it offers a good explanation of why companies like Apple succeed. What’s missing is how the “new” innovation impacts today’s marketplace.

I would add in the following three trends that contribute to the evolution of innovation we’re seeing with clients everday.

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A Softchoice IT forecast: Hot technologies to watch in 2012

As 2011 comes to a close, Softchoice customers are evaluating the success and challenges from the present year, and planning for the year to come. The Softchoice Advisor sat down with our Manager of Category Marketing, Bryan Rusche, to understand the opportunity organizations should expect to encounter while continuing to mitigate risk and maximize efficiencies in 2012.

What are the key IT priorities that Softchoice and other organizations will be focusing on in 2012?

I think the big theme is continued economic uncertainty and the need to continue driving greater efficiencies within IT. Using that as the backdrop, I think there are four big areas where we will see our customers investing. One is going to be on providing efficiencies and better management tools on client infrastructure and helping organizations deal with some of the dynamics around new devices and operating systems. The second thing is driving greater efficiencies in the data center through greater density, more efficient use of power and cooling and better utilization. Unified Communications is the third area, particularly people-driven processes and creating efficiencies by reducing travel expenses as an example. Lastly, cloud – which remains the most
hyped term in the industry, will play a growing role. Spending on public cloud as an example is expected to grow four times faster than IT spend in general.

The evolving client infrastructure continues to be a hot topic. What challenges are organizations facing today and what solutions are they going to look to in 2012? [Read more…]