The Benefits Of A Socially-Savvy CEO

CEOblogpost

Social media is helping Softchoice CEO David MacDonald build relationships across the organization, and beyond its borders.

Connecting with David MacDonald is as easy as sending him a tweet. MacDonald is part of the 18% of CEOs actively using social media.

“As a company, we have humility in our culture that encourages us to be receptive and listen to feedback,” says MacDonald. “Social media is a great vehicle for me to ensure we’re listening to all of our stakeholders – from customers and employees, to shareholders and vendors.”

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5 Ways for IT to Put Social Media to Work in the Enterprise

5 Ways for IT to Put Social Media to Work in the Enterprise

IT leaders are probably in the best position to help prevent a “fire, ready, aim” approach to using social media. This may sound counter-intuitive at first. After all, IT blocks social media, right? Not so. I’d argue that any organization that’s getting serious about using social media has a lot to gain by leveraging IT people’s natural strengths of connecting technology’s value to the business as a whole.

Here are 5 ways IT can be a force for social media good, while protecting the needs (and IP) of the business.

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