Softchoice Innovation Executive Forum: Where Collaboration is the Path to Innovation

Softchoice Innovation Executive Forum: where collaboration is the path to innovation

It’s impossible to ignore. Technology is evolving at an astonishing pace, and major business trends like BYOD, Cloud and UCC are introducing new complexities and challenges for leaders in every business unit – not just within IT.

In fact, the very role of IT is changing the world over, as end-users now make their own choices when it comes to the hardware and software they use – often without the support (or blessing) of IT.

Every organization faces these challenges – whether they realize it or not. And while trying to solve these problems on your own is one approach, there is a better way – one that leverages the collective experiences of senior business leaders who are facing the same challenges (and threats) as you.

Strength in numbers
In response to these emerging business trends, our team has launched the Softchoice Innovation Office, a practice designed to help clients build their vision for the future.

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3 Trends Driving the Evolution of Innovation

3 Trends Driving the Evolution of Innovation

Innovation: it’s a word ranked in the top 10 of the most overused marketing terms in the past few years. You see it everywhere you go. It’s used to describe everything from new cars and smartphones to sports equipment and food.

While there are countless books written on this topic, it should be noted that a lot of these book were written years before the term became common place in our vocabulary. Today, one thing is for certain…innovation itself is evolving, and going through its own changes.

The root cause of this change relates to a renewed focus on the “why”…the purpose, cause or belief that is the driving motivation for action. Simon Sinek’s Start with Why is well known on the topic of why, and I think it offers a good explanation of why companies like Apple succeed. What’s missing is how the “new” innovation impacts today’s marketplace.

I would add in the following three trends that contribute to the evolution of innovation we’re seeing with clients everday.

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Solve BYOD Pains by Getting to the Business

BYOD Innovation Center

BYOD embodies many requirements that stretch outside the traditional realm of IT including change management, policy development and program delivery. We recognize there’s a disconnect between business and IT as it relates to BYOD – and this is what we’re doing to help our clients navigate with the launch of the Softchoice Innovation Office.

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