5 Ways for IT to Put Social Media to Work in the Enterprise

5 Ways for IT to Put Social Media to Work in the Enterprise

IT leaders are probably in the best position to help prevent a “fire, ready, aim” approach to using social media. This may sound counter-intuitive at first. After all, IT blocks social media, right? Not so. I’d argue that any organization that’s getting serious about using social media has a lot to gain by leveraging IT people’s natural strengths of connecting technology’s value to the business as a whole.

Here are 5 ways IT can be a force for social media good, while protecting the needs (and IP) of the business.

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3 Trends Driving the Evolution of Innovation

3 Trends Driving the Evolution of Innovation

Innovation: it’s a word ranked in the top 10 of the most overused marketing terms in the past few years. You see it everywhere you go. It’s used to describe everything from new cars and smartphones to sports equipment and food.

While there are countless books written on this topic, it should be noted that a lot of these book were written years before the term became common place in our vocabulary. Today, one thing is for certain…innovation itself is evolving, and going through its own changes.

The root cause of this change relates to a renewed focus on the “why”…the purpose, cause or belief that is the driving motivation for action. Simon Sinek’s Start with Why is well known on the topic of why, and I think it offers a good explanation of why companies like Apple succeed. What’s missing is how the “new” innovation impacts today’s marketplace.

I would add in the following three trends that contribute to the evolution of innovation we’re seeing with clients everday.

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