Opportunities are Endless as a Softchoice Co-op Student

Robby Middlebrook Softchoice Co-op Student

Currently completing his second co-op term at Softchoice, Robby Middlebrook shares how Softchoice’s company values have led to endless learning opportunities and an engaging work environment.

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Who Drives Company Culture?

I have worked at Softchoice for more than 18 years and one of the things that has proven to be most elusive is to define the company culture.  Who creates company culture? Where does it come from? I recently had Myrna Ain at AchieveBlue debrief me on my impact on Softchoice Company culture using the Management Impact survey from Human Synergistics.

I was blown away by how useful the tool was. Unlike many 360 tools, this put everything in the context of how I was impacting my direct reports and how they experienced the culture of Softchoice as a result. For the first time, I could clearly see the impact I was having on the culture of Softchoice. The debrief also helped me to connect that to some of my underlying beliefs and values that drive my actions.

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