Power 2 the People

Many companies give back to their communities using the same approach: decisions are generally made by one team or department managing the company’s overall philanthropic activities. Very few involve employees in deciding where their efforts should be focused or even encourage them to get involved. According to an Imagine Canada survey, in 2009 only 18% of corporations encouraged employees to raise money and only 9% made matching grants for employee contributions.

Softchoice’s employees raise a ton of money each year, and the Softchoice Cares Board directs funds to different charities and technology-related causes. But with a company full of employees who are passionate about a wide range of causes, the board saw an opportunity to give them the chance to have a bigger say in where the funds should go. That was the ignition point for Softchoice’s new Power 2 the People campaign! [Read more…]

A Quote with Meaning

As we make our way home it is good to bear this in mind:

“Inability to compete with technological competence will compel billions of people into a survival stride of long hours and degrading work, sometimes far from their homes, driven to exhaustion, dropped to their knees to beg on behalf of spouses and children for shelter, medical care and rations.”

Rwandan President Paul Kagame World Technology Summit 16 July 2009