Volunteer Days: Corporate Marketing flexes their non-creative muscles

Softchoice’s Corporate Marketing team is known for such things as organizing great events, coordinating sales training programs and designing spectacular campaigns…but little did you know about the team’s ability to move a whole lotta heavy stuff!

Last Friday, October 14th the entire team took one of our volunteer days off together and spent it at a Habitat for Humanity build in the east end of Toronto. After consuming a large amount of coffee to ease the early morning chilly start, we were suited up in hard hats and steel-toe boots and put to work.

With dreams of being assigned the “cool” tasks such as  framing, drilling or sawing we soon realized our task may not be as glamorous as we had hoped. With our Habitat Team Leader’s message of “every job is important” as our inspiration, we set off on our job for the day – moving a LOT of stuff. A huge area needed to be cleared of supplies to make room for digging the foundation of the next house. Piles and piles of wood, scaffolding, pipes and metal had to be moved from one end of the site to another. Others may have been disheartened by the somewhat boring task, but not us! Before we knew it an assembly line was formed, songs were being sung, nicknames were being allocated and everyone was laughing and having a great time. The best part – we totally impressed the Team Leader by finishing in record-time and having the best stacked piles of wood he’s ever seen. We actually may have created a new Six Sigma process for wood moving and stacking!

We ended off the day by signing our names on the frame and then heading out to share some cold beverages together. Overall, it was an incredible day of team-building (even though we didn’t get to participate in any “real” building) and most importantly – we did our part to help 8 families in our community have a new home to call their own.

 

Greening our customer communications

I love the fact that at Softchoice, our green efforts are more than just lip service – we all genuinely care about our planet and I see it every day. But sometimes you have to talk to people to get them excited.  We have conversations with hundreds of people daily about their IT needs.  But what about lessening their environmental footprint as well?

I’m working on a couple of marketing campaigns this year to share some ideas with our customers on ways to green their IT organizations. Do you have any ideas on what Green IT topics we should discuss?  I’d love to hear them.