Step on that scale

No matter what you celebrate during this month, it’s the season of giving, eating and communing with friends and family. Come January you are going to be trying to find ways to squeeze back into those jeans (for me it’ll be spinning)  While you think about ways to get leaner in the New Year, think about your IT infrastructure. How can you cut down on your energy consumption and make your carbon footprint that much smaller?

This fantastic article I just read outlines how IT can be leaner and greener. It talks about how companies can navigate through the new paradigm we are living in.  It says “Green IT is about making innovations a part of mainstream business. Companies that want to survive will prepare for change and transform to stay competitive, by adopting new strategies and solutions.”

Want to learn more as you ponder next year and how you can make an impact that’ll help the planet? Check out the article here.

Consumers are “meh” but retailers are “yeah”

Retailers are giving green the red light at the front-lines. Customer demand on green products is being met with apathy instead of enthusiasm. People don’t want to pay more for green products.

But there is hope on the operational side of things. Retailers and their corporate offices are seeing the value in green IT and sustainable business. It’s not only ethical, but it makes good business sense. In fact, 61% of retailers have expressed this in a recent RSR Research survey where  nearly 100 retailers finds that …read more.

Facebook listens to their friends

Facebook has taken recent criticism seriously about their energy consumption. They have joined their IT cohorts to do the right thing  and have cleared the air in their data center by using fans to create better airflow management as well as containing this cold air to keep it escaping in the floors. This makes their systems more efficient and dramatically cuts the amount of energy they are using.

What we did here isn’t rocket science,” said Jay Park, Facebook’s director of data center engineering. “We applied very basic thermal theory.” He was on a panel discussing…read more.

The sordid story of electronics could have a happy ending

How many DVD players and mp3 players have you pitched when they have died suddenly or suddenly you were flush with extra cash and ready to treat yourself? I know that I have gone through a few $38.99  DVD players and have made some bad PC purchases which led me back to my local electronics shop for an upgrade.

I wonder where cast-away electronics end up. In my mind I picture them refurbished and enjoying a second life. But that’s not the case. One of my fellow marketers recently blogged about it. His post includes three shocking videos which shows where electronics really go to die. It ain’t pretty. Toxic chemicals from the West are polluting developing countries where the valuable parts are being harvested and the rest burned and dumped into water supplies. Not cool!

There are ways we can help and it’s easier than you think. Find out here.

How do you stack up? Find out your impact on the environment

We found an article which illustrates companies who have purchased EPEAT products worldwide have:

* Reduced use of toxic materials by the equivalent of more than 148 million refridgerators
* Eliminated enough mercury to fill 372, 000 household thermometers
* Avoided  disoposal of solid waste – comparable to 14,500 US households’ annual quota

Want to know how you stack up?

The University of Tennesee Center for clean products recently developed an Electronic Environmental Benefits Calculator which allows users to calculate specific environmental benefits of purchasing EPEAT computers and monitors. You can read last year’s Environmental Benefits Report and find out how you can get a version of the Electronics Environmental Benefits Calculator.

Frozen energy cost make an greener data center

A data center in Phoenix has found a way to “freeze” their data center costs – using ice balls. The Ice  Ball Thermal Storage System may be the coolest technology to hit the market…literally!

The ice balls are water filled, dimpled plastic spheres a little bigger than a softball. The balls float in four huge tanks filled with a glycol solution that chills the balls by night and pumps the cool air into the data center by day. This shifts the energy consumption from day to night allowing the utility generators to run more efficiently.

You might wonder why anyone would have a data center in on of the hottest places in the US. There are benefits to the hot, dry desert climate. For example, it lends itself to energy evaporative cooling technology when the temperatures at night dip down low.

That’s not all. This company has found a way to beat the Phoenix heat in other ingenious ways – reducing their energy use and taking advantage of the innovation new ways to be green. Read more…