Softchoice’s Commitment to Customer Experience Awarded by Canadian Marketing Association

This past Friday, Softchoice had the privilege of winning an award for our focus on customer experience (CX) at the Canadian Marketing Association Awards Gala 2019. It was easily one of my most memorable career highlights, seeing Softchoice standing shoulder to shoulder with a number of well-known and respected brands.

The recognition was a great way to cap off a little more than two years of significant focus, building our voice of customer programs and turning feedback into programs and projects that close the gap between our customers’ experience and expectation.

This year we also celebrated Softchoice’s 30th birthday and with that, we celebrate thirty years of customer passion and building a business focused on helping our customers think differently about technology.

Thirty years ago, we set ourselves apart by collecting and cataloguing information about software so customers could help make better decisions. No one else was doing that at the time. Back then, we built our systems and tools focused on delivering value to the customer and polled customers about their experience with Softchoice. We had created the beginnings of a CX practice before we knew there was a term for it. It is part of our DNA.

But times change. Today, Google makes finding information faster and easier than it’s ever been, and our customers’ B2C experience is driving their B2B expectations. Those things that had once set us apart, are now considered table stakes.

Today’s technology customer is looking for something different. In an era where web portals, chatbots and call trees dominate, they want a partner who is accessible across channels, devices and time as well as understands their business and needs. They want a partner that is more human. In a time where their search engine provides them with endless technology options or cases studies on how everyone else has done it, they want a partner who inspires them to think differently about technology. Being that Human and Inspiring partner is the path that we are on.

“Customer experience in today’s world is imperative but ensuring the consistent improvement of customer experience is an ongoing journey and we are excited to partner with Softchoice, an organization built on customer passion, on this journey,” said Morana Bakula, Vice President, Experience Management, Bond Brand Loyalty.

“This award is recognition of our work together to consistently deliver on customer experience aligned to changing customer needs.”

As proud as we are of the recognition we’ve recently received and the work we’ve done over the last few years, we’re even more excited about what’s ahead… creating experiences, with our customers, partners and people, that are inseparable from the solutions and services we deliver.

John Dumo is Vice President, Customer Experience at Softchoice

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What defines a company’s culture? Is it being allowed to bring your dog to work? Paid volunteer days? Social beer carts?

While all of these examples are benefits of working at Softchoice, a huge part of our award-winning corporate culture is our employee recognition programs. One of our biggest, Softchoice President’s Club, rewards the company’s best of the best every year with a week-long trip to an exciting destination. [Read more…]

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Based on our own experience at Softchoice, here are three ways internal social media could be a game-changer for your business: [Read more…]

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shorty and murphyAugust 26th marks National Dog Day in the United States, a day dedicated to celebrating man’s best friend and the companionship, aid, and unwavering loyalty they bring to their owners. What better way to celebrate our furry-friends than to let them follow us to the office? Not only is it a benefit for puppies (creating opportunities to socialize them with people and other dogs, giving them more exercise, and reducing anxiety by keeping them close to their owners) – bringing your dog to work also has benefits for employees. Having dogs around can actually increase productivity, reduce stress, and inspire creativity. [Read more…]