Planting the Seed for a Softchoice Green Wall

GreenWallThey’re known by many different names, among them eco-walls, living walls, and vertical gardens. No matter what you call them, green walls are literally a growing trend in office environments. [Read more…]

Softchoice Cares: Does aid really make a difference? [Video]

The first week of February marks International Development Week (IDW) – a time to explore and celebrate the difference volunteers are making around the world. In honor of this year’s event, Softchoice Cares – an employee-led philanthropic program focused on furthering computer literacy – has produced a video documentary of their 2012 trip to Bali. The team’s mission was to install new computer labs on behalf of seven Balinese orphanages managed by the Widhya Asih Foundation. But as the group learned, a ‘hand-out’ isn’t necessarily the same as a ‘hand-up’. [Read more…]

Power 2 the People

Many companies give back to their communities using the same approach: decisions are generally made by one team or department managing the company’s overall philanthropic activities. Very few involve employees in deciding where their efforts should be focused or even encourage them to get involved. According to an Imagine Canada survey, in 2009 only 18% of corporations encouraged employees to raise money and only 9% made matching grants for employee contributions.

Softchoice’s employees raise a ton of money each year, and the Softchoice Cares Board directs funds to different charities and technology-related causes. But with a company full of employees who are passionate about a wide range of causes, the board saw an opportunity to give them the chance to have a bigger say in where the funds should go. That was the ignition point for Softchoice’s new Power 2 the People campaign! [Read more…]

Chili Secrets from a Fundraising Cook-off Champ!

Did you know that the first documented recipe for chili dates back to 1519?!?! Since then people have been battling for the best chili bragging rights at cook-offs all over the world! Jason Rand is one of those people. As Softchoice’s very own chili champion for three years straight, Jason secured his title last month at Softchoice’s 4th Annual Chili Cook-off Fundraiser for Softchoice Cares.

I had an opportunity to sit down with the man…the legend… to reveal the secrets behind his chili masterpiece… [Read more…]

The Key to Successful Sustainability Reports

If anything, the flood of corporate announcements surrounding the 40th anniversary of Earth Day showed that trumpeting environmental initiatives has become big business.

While organizations everywhere took advantage of Earth Day to improve their brand image, the media seems to have taken a more cynical view. Forty years of work and we saw just as much coverage devoted to the issue of “greenwashing” as to highlighting the progress that so many businesses continue to make.

So why do so many organizations miss the mark when it comes to communicating their achievements?

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