Named ‘Top Newsmaker’, Softchoice’s ‘Green IT Girl’ Shares Top Tips for Sustainable Business

Toronto, January 27, 2011 – Softchoice is delighted to announce that its Sustainability Programs Manager, Melissa Alvares, has been recognized as one of Computer Dealer News magazine’s  Top 25 Newsmakers for 2010. Ms. Alvares, also known as ‘Green IT Girl’, has been at the forefront of the Company’s efforts to share information and create a richer dialogue on sustainable practices for IT and business in general. 

“It’s such an honour to be recognized for the effort we have put into supporting Green IT initiatives,” says Alvares. “Through our Sustain-enable strategy we’ve focused on sharing our knowledge and expertise with customers and industry peers. Our goal is to inspire others through dialogue and straight-forward, practical advice.” [Read more…]

Softchoice Named Canada’s Top Solution Provider for Fifth Year in a Row

Toronto, ON – April 27, 2010 – Softchoice is proud to announce it has again been named Canada’s Top Solution Provider by Computer Dealer News magazine. At a gala event in Toronto, Softchoice was recognized as the country’s largest solution provider with special emphasis placed on the Company’s efforts to help organizations drive efficiency and reduce their overall IT footprint – from the desktop to the data center. This is the fifth year in a row that Softchoice has received this honor.
“Achieving this level of recognition says a lot about our commitment to providing customers with a broader and more comprehensive set of technology solutions and services,” said David MacDonald, President and CEO of Softchoice. “Our ability to succeed in a challenging environment has proved that our focus on helping organizations reduce costs and transform their operations through innovation has been the right one.”

Through selective acquisitions and steady organic growth Softchoice has made significant progress in combining the scale and efficiency of a large volume technology reseller with the technical expertise and personal touch of a local VAR. For customers this means being able to work with a provider capable of delivering a variety of solutions and services – from competitive pricing and reliable product fulfillment, to solution architecture, implementation and IT asset management services. These capabilities are particularly relevant as organizations begin upgrading aging infrastructure and take advantage of new offerings, including desktop virtualization and cloud computing.
“The Softchoice team should be commended on their accomplishments,” added Mr. MacDonald. “I can say with confidence that thanks to their hard work we are well positioned to meet the challenges ahead and to help our customers capitalize on the transformative power of IT.”