Who Drives Company Culture?

I have worked at Softchoice for more than 18 years and one of the things that has proven to be most elusive is to define the company culture.  Who creates company culture? Where does it come from? I recently had Myrna Ain at AchieveBlue debrief me on my impact on Softchoice Company culture using the Management Impact survey from Human Synergistics.

I was blown away by how useful the tool was. Unlike many 360 tools, this put everything in the context of how I was impacting my direct reports and how they experienced the culture of Softchoice as a result. For the first time, I could clearly see the impact I was having on the culture of Softchoice. The debrief also helped me to connect that to some of my underlying beliefs and values that drive my actions.

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How the 2004 Tsunami changed the Softchoice Brand

Paul Asseff, Nick Foster, Edwin Jansen and Scott Harper volunteering in Tangalle

The day after Christmas 2004 many of us watched in horror as pictures of the Tsunami in South East Asia filled the press. For Softchoice, it was the beginning of a different kind of wave that changed our Brand.  Softchoice today is known for its corporate giving but it wasn’t always this way.

As a company we had not been involved in any kind of organized corporate giving. But, the employees of Softchoice decided that they could do more. They decided to raise money so that we could be involved in providing help. Grass roots fundraising started, garage sales were organized, bake sales were held, hats were passed at customer golf tournaments. I can’t tell you how many other events were run – some of them raising only hundreds of dollars – however the sum total of these activities raised $85,000 to be put to use in helping those that had lost so much. [Read more…]