The Key to Successful Sustainability Reports

If anything, the flood of corporate announcements surrounding the 40th anniversary of Earth Day showed that trumpeting environmental initiatives has become big business.

While organizations everywhere took advantage of Earth Day to improve their brand image, the media seems to have taken a more cynical view. Forty years of work and we saw just as much coverage devoted to the issue of “greenwashing” as to highlighting the progress that so many businesses continue to make.

So why do so many organizations miss the mark when it comes to communicating their achievements?

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About Melissa Alvares

Melissa was the head of Softchoice’s campaign marketing team, responsible for providing organizations with information on the latest technology trends, insights and solutions from the desktop to the data center.