CSR Reporting 2.0: From Stats to Stories

**The following is an excerpt and link to a piece on Communicating CSR that I wrote for Sustainable Brands media outlet…

It seems there’s a gap for many organizations in reaping the benefits from their CSR programs.

A new Director Notes report called What Board Members Should Know About Communicating CSR, shows that awareness of a company’s CSR activities among its external, and even internal stakeholders, is typically low.  Not surprising given that the typical approach to CSR communications comes down to a once-a year, static PDF report that may never get read, or ends up getting buried in the back of an annual report.

So how can you communicate more than just what your organization is doing when it comes to CSR….how can you take more steps to engage your stakeholders in sharing your CSR story?

Read my full article here for insight into how other companies are using more social means to engage their stakeholders and tips to help you do the same!

About Sharon Beattie

Sharon is the Charity Liaison on the employee-led, Softchoice Cares Board. Sharon is also a member of Softchoice's Business Transformation Team, where she leads change projects across the organization.