Corporations get a thumbs down on green?

The corporate sector has gone to great lengths in recent years to persuade consumers of its commitment to environmental sustainability. But consumers aren’t buying it, to judge by the results of a study released this month by Gibbs & Soell Public Relations.

Here are some of the top findings:

– only 16 percent of consumers said they believe most or all businesses are committed to ‘going green’

– When asked to identify “the barriers, if any, to more businesses ‘going green,'” 71 percent of the survey’s executives cited “consumers’ unwillingness to pay a premium for green products or services.”

So the consumers doubt the corporations commitment to going green, and businesses doubt the consumers commitment to purchasing green. So are we at a stand still?

Read more about the results.

About Melissa Alvares

Melissa was the head of Softchoice’s campaign marketing team, responsible for providing organizations with information on the latest technology trends, insights and solutions from the desktop to the data center.