Softchoice’s Commitment to Customer Experience Awarded by Canadian Marketing Association

This past Friday, Softchoice had the privilege of winning an award for our focus on customer experience (CX) at the Canadian Marketing Association Awards Gala 2019. It was easily one of my most memorable career highlights, seeing Softchoice standing shoulder to shoulder with a number of well-known and respected brands.

The recognition was a great way to cap off a little more than two years of significant focus, building our voice of customer programs and turning feedback into programs and projects that close the gap between our customers’ experience and expectation.

This year we also celebrated Softchoice’s 30th birthday and with that, we celebrate thirty years of customer passion and building a business focused on helping our customers think differently about technology.

Thirty years ago, we set ourselves apart by collecting and cataloguing information about software so customers could help make better decisions. No one else was doing that at the time. Back then, we built our systems and tools focused on delivering value to the customer and polled customers about their experience with Softchoice. We had created the beginnings of a CX practice before we knew there was a term for it. It is part of our DNA.

But times change. Today, Google makes finding information faster and easier than it’s ever been, and our customers’ B2C experience is driving their B2B expectations. Those things that had once set us apart, are now considered table stakes.

Today’s technology customer is looking for something different. In an era where web portals, chatbots and call trees dominate, they want a partner who is accessible across channels, devices and time as well as understands their business and needs. They want a partner that is more human. In a time where their search engine provides them with endless technology options or cases studies on how everyone else has done it, they want a partner who inspires them to think differently about technology. Being that Human and Inspiring partner is the path that we are on.

“Customer experience in today’s world is imperative but ensuring the consistent improvement of customer experience is an ongoing journey and we are excited to partner with Softchoice, an organization built on customer passion, on this journey,” said Morana Bakula, Vice President, Experience Management, Bond Brand Loyalty.

“This award is recognition of our work together to consistently deliver on customer experience aligned to changing customer needs.”

As proud as we are of the recognition we’ve recently received and the work we’ve done over the last few years, we’re even more excited about what’s ahead… creating experiences, with our customers, partners and people, that are inseparable from the solutions and services we deliver.

John Dumo is Vice President, Customer Experience at Softchoice

Meet Ranjit and learn about his co-op journey at Softchoice

Softchoice’s co-op students are hired for their fresh ideas and wealth of knowledge they bring to our Softchoice teams.

Ranjit Singh wrapped up his third consecutive co-op term with Softchoice in Summer 2019. He now works part-time as a .NET Developer while completing his last semester at Sheridan College in the Software Development and Network Engineering Program.

Here’s an interview with Ranjit about his experience at Softchoice:

Tell us what you do at Softchoice.

I am a .Net Developer currently working on Keystone Ticket Dispatcher project that includes the use of AI (Artificial Intelligence) to predict ticket type, priority and department to whom we can assign the new ticket automatically.

As a member of core development team, I have to collaborate among different teams for requirement gathering. I work on a variety of projects that are based on different technology platforms.

Congratulations! You just completed your third and final co-op experience and have now been hired on part-time to the .Net Developer team. Any advice for a student about to experience their first co-op term?

If I had one piece of advice for a new co-op, it would be:

“Be authentic. Authenticity and transparency when working with your team will help you to bring creativity, commitment, and motivation to work.”

In addition to that, expressing your curiosity and desire to learn will make your co-op experience more fruitful and rewarding at Softchoice.

What excites you about coming to work every day? 

What excites me about coming to work every day is knowing that my team and manager have confidence in my abilities.  Along with this, the core Softchoice values are present with me at every phase of the coop. I also enjoy having the opportunity of being an advisor for new co-op students in their day-to-day work and introducing them to the company’s work culture!

At Softchoice, we strive to live by our values every day. In your role, how do you see these values come to life?

The key to my success at Softchoice has this value: “We take care of each other”.  I have experienced such positive team coordination, which ensures team members are pooling their talent, skill, and insight for mutual benefit and success of projects.

Everyone is always prepared and available to help one another. This is a true value that has come to life while working with Softchoice.

Thanks for the interview, Ranjit!

For more information on opportunities at Softchoice, visit our Careers Site or our LinkedIn page.

Opportunities are Endless as a Softchoice Co-op Student

Robby Middlebrook Softchoice Co-op Student

Currently completing his second co-op term at Softchoice, Robby Middlebrook shares how Softchoice’s company values have led to endless learning opportunities and an engaging work environment.

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Women in Tech Sales: From Sales Rep to Sales Manager

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As an organization that strives towards gender balance, Softchoice took part in a recent weeklong boot camp for women in tech sales in partnership with Talent Minded and The Revenue U.

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Make a Real Difference as a Co-op Student

The Softchoice co-op program enables students to gain hands-on experience across a variety of fields. I recently had the opportunity to talk to one of the co-op students about her experience at Softchoice.

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Proud to be a 2019 Best Workplace for Giving Back

Softchoice is very proud to have been named to the Great Place to Work Institute’s first ever list of Best Workplaces for Giving Back. This list recognizes organizations with a strong employee commitment to giving back, and a robust range of programs that support positive change in their communities.

Taking care and giving back are engrained in the Softchoice culture. In 2004, a group of employees came together to raise funds in response to the Asian tsunamis. This was a galvanizing moment for Softchoice and led to the creation of our first ever employee-led Softchoice Cares Board. Over the past thirteen years, our community champions (we call them “Orange Ambassadors”) have been the driving force behind Softchoice’s volunteer and financial support for international development, disaster relief, digital literacy, and local, employee-driven volunteering.

We see a strong intersection between the business outcomes we drive for our customers and the social outcomes we support through giving back. Our customers play vital roles in society—some educate children, others power communities, and others provide life-saving medical treatment.

At Softchoice, we believe technology should generate economic opportunity and social benefit for all. By unleashing the potential of people and technology, we’re enabling our customers to operate more effectively, make their employees more productive, and serve their communities better.

The success we’ve had as an organization in enabling customer success rests entirely on every Softchoice employee’s individual and unique passion for making a difference. And I could not be prouder to see their dedication recognized. Building on our employees’ commitment to social change, we will continue to harness the full strength of our organizational resources and expertise to shape the future of work and opportunity, to create a stronger, more resilient charitable sector, and provide thousands of people the tools and means for a better life.

If you feel as passionately about achieving positive change and making a difference, come and join us! We’re always looking for passionate people to join our team. Check out our Careers page for a list of opportunities.