How to Create a Product Demo Video Strategy That Drives Results

Compelling product demo videos are powerful sales tools. They’re informative, educational, and memorable. But most of all, they help you make sales and close deals. A great demo video shares the value of your offering, shows how it solves a problem, and convinces viewers why they cannot live without it.

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What Online Video Platform Is Best for Screencasts?

At TechSmith, we’ve helped customers publish over a hundred million videos over the last decade using our desktop products CamtasiaSnagit, and Jing.

We have helped our customers share videos to their storage destination, and learned a lot in the process. Many of our customers place content in learning management systems, knowledge bases, and self-hosted solutions specific to their company or institution. But a large number rely on individually accessible cloud platforms, primarily online video platforms (OVPs).

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Video Marketing in the Problem Aware Stage

If you are using video marketing to highlight your products, services, or company, you likely have a few product highlight videos, some customer testimonials or a company/brand overview video. And if you’re edging on the advanced side, perhaps you even have a few commercials that cover why your products are the solution to the problem your prospects are looking to solve. [Read more…]