Digital Acceleration and the Next Normal

We have seen incredible and rapid change in recent times. The idea of “digital transformation” for instance has seen its definition shift dramatically.

For a long time, most of us accepted that the concept involved a long-term strategy to adopt new technologies that would help us to modernize business processes, achieve greater efficiency and in an ideal world cut costs. But the moment the global health crisis struck the entire world stopped and so did just about every digital transformation project.

At first, the response to COVID-19 called for steps that felt less like long-term change than immediate actions to enable the continuity and stability to ensure organizations could continue to operate and people could work safely.

Then, the need to reduce cost and risk took precedence as organizations large and small looked to optimize their environments and entered what could be considered an “efficiency phase.”

Now, as we embark on the earliest stages of a recovery, the idea of digital transformation has re-emerged as an initiative that encompasses the process of defining, designing and delivering on the “next normal.” We understand that many things will never be the same. Some of the ways we live, work, and do business will require a re-model. Others will need a new model altogether.

Accelerating to the Next Normal

How the next normal looks will vary by industry, region and organization but two things we know are: 1) it will be digital-first and 2) it will move faster than ever.

Today, modernization is no longer an IT aspiration – it’s an operational necessity.  Consider the following:

  • An online consumer is 4 times more likely to switch to a competitor if they experience service-related problems (Source: Glance)
  • As many as 78% of consumers have backed out of an online purchase because of bad user experience (Source: Glance)
  • When it comes to adopting a new technology or process, cultural resistance can persist for up to 24 months, making the need to begin the process of change more urgent than ever (Source: Gartner)

Now, to compete and grow, organizations will need to harness this state of digital acceleration, a dedicated effort to rapidly modernize by:

  • Embracing an agile business model: Using modernized applications and infrastructure platforms that support the new requirements of doing business and ensure the ideal customer experience to drive revenue growth.
  • Rethinking the future of work: Re-imagining the workforce and enabling them with secure workspaces and collaboration platforms.

Let’s examine these two vital considerations for technology leaders as they begin to accelerate on the road to recovery.

Embracing an Agile Business Model

In the wake of the COVID-19 outbreak, clothing retailer Zara reported losing over $465 million as 88% of its mall locations closed due to public health and safety measures. In the same period, however, the company’s online sales grew 95%.

As a result, Zara plans to invest $3 billion in developing its online shopping experiences [1].

In the next normal, an inability to adapt to change or innovate at or faster than the pace of the competition will put many organizations at risk of falling behind.

Embracing agile business is about seizing an opportunity to modernize the way you do business and – most important – to differentiate the way you interact with and serve your customers.

This is no easy task.

Some of the organizations we work with have told us, “We have legacy applications and systems we can’t change as fast as we need to.” In fact, organizations today spend 60 to 80% of their IT budgets on maintaining and operating traditional systems, leaving less time and resources for modernization initiatives. [2] Furthermore, 50% of IT leaders say the need to maintain traditional systems is impeding their efforts to transform. [3]

Others asked, “Our competitor’s digital strategy is taking our client base – what technologies should we consider?” Even with a modern, agile approach, Gartner finds 90% of organizations have said the need for skills in cloud infrastructure and emerging technologies outstrips demand.

How can your organization achieve a state of digital acceleration as an agile business?

  • Divest from infrastructure that doesn’t differentiate you: Avoid the burden of managing infrastructure that doesn’t drive a modern and streamlined customer or employee experience by embracing cloud technologies.
  • Focus on building a culture of rapid innovation: Pinpoint and remove barriers to adoption for agile methodologies, DevOps and automation to bring differentiated products and services to market faster.
  • Extend existing on-premises assets where required: Use modern cloud platforms to extend the traditional data center and modernize applications with less complexity and risk.

Rethinking the Future of Work

Over the past several months, employees everywhere have experienced the kind of transformation expected to take years in a matter of weeks – or even days. Where remote work was once considered a perk by some, it’s become a reality for many, perhaps indefinitely.

The immediate response to COVID-19 required IT leaders, along with their business and human resources counterparts, to provide for what their users needed right away: To be able to resume business as usual, safely and securely, with the same quality of experience.

To this end, many organizations needed to implement or drive adoption of new solutions for collaboration, security, remote access and virtual desktops.  As an example, between March 18 and April 29, Microsoft Teams saw 43 million new daily users, a growth of 134% in just over a month. This kind of application adoption has had a considerable impact on IT management and end-user enablement as organizations had to figure out how to deploy, manage and educate remotely.

And many organizations are still adapting to these changes.

Being ready for the future of work involves not only adapting to what the user needs today but also re-imagining the workplace to provide what they need to be successful in the next normal.

This calls for IT leaders to remove the barriers between the physical and digital workplace and break down silos around IT to connect the people, processes, and technologies to support growth and innovation.

How can your organization improve its readiness for the future of work?

  • Remove the barriers between the physical and digital workplace: Bring everyone together with a simple experience via modern working environments that run on cloud-based applications.
  • Empower IT to deliver a great employee experience: Onboard the right management and security solutions to make the employee experience easy to deploy, manage and protect.
  • Build the best employee experience for your organization: Design and deliver an end-to-end productivity and collaboration solution customized for your end-user requirements.
  • Get the most from your investments by ensuring adoption: Leverage strategic partnerships to drive structured on-boarding and usage of new tools and provide ongoing training and IT mentorship.

How Softchoice Will Continue to Help

The road to recovery from the global pandemic will look different for every organization.

From adapting to new challenges to defining your own next normal, Softchoice is here to help you make the right decisions to sustain momentum out of the crisis and thrive in recovery.

 

Are you ready to re-imagine your digital transformation journey?

Explore Softchoice services for Cloud and Enabling End Users.