What “Digital Transformation” Means Today

Like many IT leaders, you’ve been pursuing digital transformation – perhaps for years.  

 But what does “digital transformation” mean?  

Like many before it, the phrase has taken on the reputation of a buzzword, a popular term that eludes a specific definition As Softchoice VP of Innovation Craig McQueen writes in his recent article “Digital Transformation: Why Now?” (published on CMS Wire and reproduced in part below), the idea of digital transformation isn’t exactly new 

However, two new factors will shape the concept in the 2020s: 

  • The rise of widely available public cloud infrastructure means game-changing technology is no longer exclusive to the big enterprise 
  • Meanwhile, vast improvements in the ease and sophistication of data collection, processing and analysis make once-futuristic concepts like AI and machine learning much easier to achieve. 

How will these developments change the way we think about “digital transformation” in the years to come? We go deeper in the article below:   

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Use Data to Create a Leaner Commerce Company (5 Steps)

Use Data to Create a Leaner Commerce Company (5 Steps)

If you have a problem with inventory management that’s costing you $8 million a year, what should you do? Replace your ERP? Hire a new logistics staff? Something else?

For one company, the solution was getting a better understanding of their data. Once they conquered their data, they started cutting costs, increasing sales and delivering better customer service. If you want to emulate their success, follow these five steps to use your data to create a leaner commerce company.

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Don’t Let Social Media Data Spook You

 

The internet is teeming with valuable market data.

It’s where consumers go to share their thoughts, feelings, and opinions about the products they love – or hate. Unfortunately, a lot of actionable data is buried under piles and piles of useless information. When it comes to harnessing that social data, the challenge is separating the treasure from the trash.

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