Social media is helping Softchoice CEO David MacDonald build relationships across the organization, and beyond its borders.
Connecting with David MacDonald is as easy as sending him a tweet. MacDonald is part of the 18% of CEOs actively using social media.
“As a company, we have humility in our culture that encourages us to be receptive and listen to feedback,” says MacDonald. “Social media is a great vehicle for me to ensure we’re listening to all of our stakeholders – from customers and employees, to shareholders and vendors.”