Making Traditions Part of Softchoice’s Corporate Culture

Traditions are a valuable way to strengthen families and create lasting memories. Often passed on through generations, many rituals can be quite unique; yet also bridge divides and boost the spirit of a family unit. When it comes to the larger corporate family, traditions are also a fantastic way to drive engagement and strengthen coworker relationships. In fact, Human Resources expert Susan Heathfield agrees saying they’re as “important in companies just as they are in families” and a great way to increase employee morale and motivation.  

I quickly realized this when I arrived as a newbie intern at Softchoice’s company-wide, employee conference. Every January this standing experience called Launch, kick starts the year ahead for Softchoice’s employees. What started out as a small gathering of a few employees when the company was founded in 1990, has grown to a 1200-person, weeklong event that has continued even during tough economic times.

Being new to Softchoice, I went on a mission to find out…why has the Launch tradition become so entrenched in the company’s culture? [Read more…]