How do you get employees to come out and support a local charitable initiative on Toronto’s snowiest day in two years? Have them take the lead on the cause! According to the 2011 Deloitte Volunteer IMPACT survey, employee-led volunteer initiatives can significantly improve employee engagement, and subsequently improve productivity. The activities can create a positive work culture and brand by uniting employees across departments behind a common cause and help improve morale and establish friendly relations.
As a new intern at Softchoice, I learned this first-hand when I volunteered at a fundraising event called Tokens 4 Change. The event is held every February to raise money for Youth Without Shelter; a Toronto-based, emergency youth residence and referral agency focused on removing barriers that prevent our homeless youth from becoming independent. [Read more...]