Many companies give back to their communities using the same approach: decisions are generally made by one team or department managing the company’s overall philanthropic activities. Very few involve employees in deciding where their efforts should be focused or even encourage them to get involved. According to an Imagine Canada survey, in 2009 only 18% of corporations encouraged employees to raise money and only 9% made matching grants for employee contributions.

Softchoice’s employees raise a ton of money each year, and the Softchoice Cares Board directs funds to different charities and technology-related causes. But with a company full of employees who are passionate about a wide range of causes, the board saw an opportunity to give them the chance to have a bigger say in where the funds should go. That was the ignition point for Softchoice’s new Power 2 the People campaign! [Read more...]