Softchoice co-founder Jone Panavas wanted to build a different kind of company. She recognized early on the importance of creating an environment that encouraged everyone to have their say. She also believed, as we do today, that when people are growing and learning, wonderful things happen. We innovate more. We solve bigger problems. And we increase our value to customers.
Doing things differently has shaped the culture of Softchoice – from our dog-friendly work environment to the belief that we can make a bigger impact when we ‘play to our strengths.’ Jone’s most important legacy, however, was creating a company that puts people at the heart of everything we do. Our focus on helping unleash the potential of our people continues to guide us to this day. It’s also the reason we’ve been named one of Canada’s Best Workplaces by the Globe and Mail newspaper six years in a row.