Connecting to an international cause close to home

I was born in Bangladesh. I lived most of my early childhood in Kuwait. I then immigrated to Canada when I was 12 years old.

Our family struggled upon our arrival in Canada as my dad worked to get himself established and give us the opportunity we needed to live comfortably. It was because of those years of hardship that I didn’t get the chance to go back to Bangladesh until just a few years ago as an adult. [Read more…]

An Escape from Reality – Childhood Cancer Canada and Softchoice Cares Day

Childhood Cancer Canada & Softchoice Cares

Softchoice has been working with Childhood Cancer Canada on a number of events, one of which was hosted at Softchoice’s Toronto office as part of our first ever, company-wide volunteer day Softchoice Cares Day. It was an opportunity for kids diagnosed with cancer to escape from their hospital surroundings and have fun being exactly that – kids. [Read more…]

Sorry Customers, Softchoice is Out-of-Office… all 1400+ of us


WOW, what a day! This is one of those days that makes me feel so fortunate to be part of an amazing team at Softchoice. Not only do we have a smart, fun, All-Star crew, but we also care. We care about our customers, we care about each other, and today we showed in full force how much we care about the communities in which we live. [Read more…]

Something BIG for someone small


May 25, 2016 marked the 6th annual IT4CC fundraising event, where people from the local IT community come together for a common goal – raise funds to improve the lives of children with cancer. Over the last six years, IT4CC has raised more than $639,000 for Childhood Cancer Canada. [Read more…]

Softchoice and Lenovo partner up to POWER UP schools in need

Here at Softchoice, we believe technology is a powerful learning tool and a means to a better world.

When applied to classroom learning, the use of technology challenges children to think critically and to solve problems in new and innovative ways. It connects them with the most current information and interactive learning programs available, and it nurtures a more social and collaborative classroom environment.

Many schools across North America, however, are strapped for cash and have had trouble keeping up with basic infrastructure demands. Technology, like laptops and tablets, are considered a ‘nice to have’ by comparison and a much lower priority.

As a result, schools rely heavily on local fundraising, particularly through parents, to fill in funding gaps. This places schools in low-income neighborhoods at a particular disadvantage, as their fundraising tends to yield far less than schools in more affluent areas. These same families are also far less likely to have a computer or Internet access at home.

Through the IT solutions we’ve delivered to our educational clients, Softchoice and Lenovo have seen firsthand the positive impact technology can have on student engagement and achievement. That’s why we were so excited to launch POWER UP: Technology Grants for Schools in Need.

The concept is simple: Award technology grants of up to $10,000 each to deserving schools to support students’ learning and development. Together with Lenovo, we are seeking to bridge the digital divide and empower more kids to succeed through access to technology. We’re also supporting a decade-long mission started by our own employee-led, corporate giving program, Softchoice Cares.

Since 2006, Softchoice Cares has raised more than $1.5 million for local and international charitable organizations to unleash the potential of people and technology. It’s the philanthropic spirit of our people that is central to our award-winning culture and inspires initiatives like the POWER UP program. In fact, the entirety of Softchoice’s share of the POWER UP technology grant funds came from our employees’ volunteer endeavors.

Now we need your help to unleash the potential of students by nominating an elementary or middle school that could benefit from a $10,000 technology grant! In our inaugural year, the POWER UP program is reserved for publically-funded schools serving students from Kindergarten to Grade 8 in the following cities: Seattle, Los Angeles, Denver, Dallas, Atlanta, Toronto and Montreal. Softchoice will contact all nominated schools that fit the program criteria to encourage them to apply for a POWER UP grant.

Are you an educator in one of these seven cities? You can find full details on eligibility and application deadlines on the POWER UP website, or you can apply now on behalf of your school by filling out either the Canadian or U.S. application forms and submitting them to

We’re always searching for exciting opportunities to engage with like-minded people, from our employees to our vendor partners like Lenovo, to make a difference for those in need.

Let’s POWER UP schools in need and students together!

Softchoice Cares and Year Up: Unleashing the potential of young adults

Two years ago, Softchoice’s Seattle office started to work with a non-profit organization, Year Up. [Read more…]