Creating a More Strategic Corporate Giving Program

softchoice cares image 3

Almost 150 years ago, Samuel Morse (yes, the inventor of Morse code), fired off the very first telegraph message between Washington and Baltimore, making him the first to ever achieve instantaneous, long-distance communication. Morse ushered in the era of communication technology that would allow for immediate access to information, better education, and broadened opportunities for populations across the world. After Morse’s invention went global, the International Telecommunications Union (ITU)  was formed in 1865. The ITU (which is still going strong today) marked May 17 as World Telecommunication and Information Society Day. The goal? Raise awareness of the many opportunities that technology can bring to communities around the world. [Read more...]

How the 2004 Tsunami changed the Softchoice Brand

Paul Asseff, Nick Foster, Edwin Jansen and Scott Harper volunteering in Tangalle

The day after Christmas 2004 many of us watched in horror as pictures of the Tsunami in South East Asia filled the press. For Softchoice, it was the beginning of a different kind of wave that changed our Brand.  Softchoice today is known for its corporate giving but it wasn’t always this way.

As a company we had not been involved in any kind of organized corporate giving. But, the employees of Softchoice decided that they could do more. They decided to raise money so that we could be involved in providing help. Grass roots fundraising started, garage sales were organized, bake sales were held, hats were passed at customer golf tournaments. I can’t tell you how many other events were run – some of them raising only hundreds of dollars – however the sum total of these activities raised $85,000 to be put to use in helping those that had lost so much. [Read more...]

CSR Programs: Why some thrive and others nose-dive.

Your sustainability plan isn’t worth a beaver dam if your employees aren’t engaged in the strategy.

Just like the hard-working beaver, employee commitment makes a huge difference in the environment!

This year when Softchoice was named to Canada’s Green 30, I wondered if there was a common thread among the organizations recognized. After reading more about them, I found that their employees’ feedback not only put them on the list, but employee involvement is driving the success of their sustainability programs.

This isn’t surprising. As with many workplaces, engaged employees are the internal change agents, fueling innovation and success of many programs. According to GreenResearch’s 2012 Annual Sustainability Executive Survey, staff engagement is one of the top two sustainability trends for 2012 – simply because “engaged employees make things happen”. They are the “make-it-or-break-it” factor. [Read more...]

Eight things I learned during our Bali mission

  1. Children are inspirational: They are resilient and whatever life throws at them, they take it in stride. They also look towards the future rather than harping on the past.
  2. When it comes to team work – whether it’s an IT project, moving dirt and sand, or wall-painting at a construction site – the total is greater than the sum of the individual efforts.
  3. Always have a plan B, or maybe even a plan C ready no matter what. [Read more...]

A volunteer mission with sustainable impact

The building adjacent to our guesthouse in Bali is owned by a local church.  From afar, its majestic columns and polished tile stand in stark contrast to the rice fields that surround most of the island’s interior.  Much like Bali itself though, there are constant reminders that this is purely aesthetic.  Small rodents call this building home, and share the space with roaches and a family of birds, who disappear into the light fixtures each night. This duality is essentially why we chose Bali as our project location. 

[Read more...]

Pass the Bucket: Small Act that Makes a Big Difference

I stood looking at several mounds of sand; slightly shorter than all 5’8” of me and about five feet round. “We’re supposed to do what?” I asked. I had actually heard right the first time, but I was stalling for time. Just enough time to store up energy for the long day ahead. We were at a construction site, helping to re-build an orphanage. I say helping rather loosely since seventy percent of the building had already been constructed. Plus the fact that none of us had much experience in constructing buildings. This also meant that our group was tasked with the grunt work; transporting one of the sand piles to the second story of the building. [Read more...]