The data center has long been the focus of IT departments looking to reduce overall IT operating costs because they consume enormous amounts of energy every year. According to the U.S Environmental Protection Agency (EPA) the amount of electricity consumed by U.S. data centers doubled between 2000 and 2006 and is expected to double again by 2011. The EPA further estimates that data centers eat up approximately 1.5 percent of all electricity in the United States and that nearly a quarter of that power is wasted. This coincides with results gathered by analyst firm IDC, which states that the un-utilized server capacity in North America equates to more than 20 million servers. Amidst the current shift towards achieving maximum efficiency within the data center, two major IT players have set out to redefine the existence of the on-site data center.
Steve Denegri of Virtual Strategy Magazine recently released a report entitled “Microsoft and Google: Cloud Computing Dominance through Renewable Energy” – revealing that both Microsoft and Google are busy building massive, energy-efficient data centers, and plan to offer cloud computing services to businesses. The services will range from providing small-scale storage space or server power to providing an entire outsourced data center. [Read more...]